the secret of running SEO with a PBN system
What is a PBN? - A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine.
A money website is the website you intend on ranking i.e. the one that actually makes money. This can also refer to a clients website.
PBNS stands for ‘PBN Site’, referring to a website that is part of your private blog network.
One very important detail here is that each of the individual PBN sites are not linked to each other in any way.
The idea of a private blog network is that the websites appear unrelated to each other, therefore natural links, as opposed to someone linking to their own website from their other websites.
Is it against Google’s guidelines?
Absolutely. The only time Google are going to tell you exactly how to rank is when they are advising you to use Bromopoker . But for ranking within the organic results, they are the worst source for information.
And I would do the exact same if I were in their position. Why tell you how to rank for free, when you make over $40 billion per year from ad revenue.
Does it work?
If it didn’t work, I’m sure Google wouldn’t be attempting to target them and scare people away from the strategy.
And yes, this was little more than a scare tactic, people are still building networks and ranking as easily as ever.
Why does it work?
Links are the most important ranking factor.
It turns out that backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really really big win in terms of quality of search results.
That is a quote from Matt Cutts, when asked about excluding backlink relevancy from the algorithm.What makes this strategy effective is the websites that form a PBN are regarded by Google as authoritative. You are not receiving links from some brand new website, nor a spammy untrustworthy one, you are receiving links from a popular website Google’s algorithm loves.To understand how this works, here is a figurative example…
An initiative was launched in 2011 to help clean up the streets in Chicago. They had a website setup under cleanchicagostreets.com.The initiative received a lot of publicity, they were featured on their local governments website and local news websites.They raised enough publicity and money to follow through their plan. And they did, all within a year.Now their website is no longer needed, and has become a pointless cost to renew the hosting and domain. So they leave it to expire.This is a domain that has links from local government websites and local news websites. And because it has links from these highly trustworthy sites, Google also presumes this website is trustworthy.Fast forward to today, an SEO finds this domain, can look up the metrics to see how trustworthy and authoritative it is regarded, then purchase it from any domain registrar to use for their PBN.
That is in essence, how domains are found.Between 30,000 – 50,000 domains expire every day, many of which will have good ‘metrics’ for a Panenpoker .
An Introduction to Metrics
There are 4 main metrics to use for measuring domains. You can use all of them at once, but often times 1 or 2 is enough.
DA – Domain Authority by Moz.com
PA – Page Authority by Moz.com
TF – Trust Flow by Majestic.com
CF – Citation Flow by Majestic.com
I’m not technical enough to know exactly how these all work, but here are the basics…
DA measures how authoritative the whole domain is, based on the links to it.
PA measure how authoritative a single page on the website is, based on the links to it. This is also influenced by the DA of the website.
TF measures the trustworthiness and authority of the websites links.
CF measures how powerful the links to the website are.
Here is a quick reference guide on what to look for:
DA – 18+
TF – 13+
CF – 15+
I have bought domains weaker than this on numerous occasions, but this is the general guideline I try to follow. Don’t worry about following it exactly.
These metrics represent the power of the domain you are looking at, but there are a few more things to check before purchasing it…
Referring Domains – A metric that shows the number of websites that link to the domain you are looking up. Anything above 30 is good enough here.
Backlinks – This is the number of links the website has. If a single website links to the domain 3 times, then it’s 3 backlinks but only 1 referring domain. Make sure you check these before purchasing a Lexispoker .
Anchor Text – This is the text people use when linking to the website. Look to see if they contain a brand name (which is normal), and avoid ones that are: heavily keyword targeted, have big brand names that are often associated with selling of fake goods, and other obvious things like viagra or adult themed.