Branding Tips to Get the RIGHT Customers
Think of the Nike swoosh, the Golden Arches of McDonalds or Intel’s signature “bong” sound. They’re iconic! But what makes them really stand out is their ability to create strong brand associations in their customers’ minds.These are all multinational corporations, so what if you’re a small to medium business? Is branding still important? The answer is a resounding YES! Branding is still extremely crucial to your business!Before you get too excited about your potential logo colours and possible jingles, let’s start with the basics.
What is a Brand?
Essentially, a brand is how a business identifies itself and sets itself apart from competitors by using features such as:
A brand is ideally easy for a customer to recognise and identify amongst similar brands.Although these unique identifying features contribute to your brand identity, they are meaningless if not for a clear brand message at its core to connect the audience with your brand. Important branding tips – Creating a powerful brand message that resonates with your target audience allows your brand to shift towards their top of mind awareness and creates strong mental associations with your brand.
Importance of Your Brand Message
You just can’t please everyone! Especially as a small to medium business, it is important to find your niche and cater your business offerings to a specific target audience. This applies to your brand message as well.
- Set Customer Expectations
- Stand Out from the Competition
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