4 Marketing Mistakes Small Business Owners Should Avoid

Marketing is the heart of every business, and given the fact that not all businesses are the same, each business has to apply strategies that fit their unique needs. If yours is a small business, you probably don’t need vast marketing resources, but you have to always get your decisions right.

In that light, this article examines four common mistakes that can potentially sink a small business, and hence you need to avoid them at all cost

Not Having a Strategic Marketing Plan

Every small business needs a strategic marketing plan to be successful. If you don’t have a plan for your business, then you can as well look for something in the dark. Lacking a strategy behind your business promotion efforts, you could end up working against yourself.

Conversely, if you have a marketing plan in place, you’ll be able to create a powerful brand that not only generates leads, but also nurtures those leads through your set sales funnel. Your efforts can’t have the same payoff without a proper plan.

Thinking Advertising is marketing in Its Entirety

This is among the biggest mistakes that small businesses make, and end up spending all their business promotion money on advertising. You should realize that there exist numerous business promotion methods. You don’t want to only focus on advertising, and when the desired results aren’t realized at the end of the month, you start lamenting on how much money you have wasted. In fact, advertisement is just one of the many marketing techniques.

Treating SEO as an Afterthought

You are bound to become busier as your small business grows. Many owners of small business with websites use this as an excuse to abandon their search engine optimization (SEO) efforts. If you make this mistake, be ready to deal with:

  • Reduced search engine visibility, which makes it hard for new customers to find you.
  • A steady loss of social media followers, which further erodes your online presence.

If you have a business website, it is imperative that you always uphold correct SEO. Otherwise, you’ll be doing competition a great favour. If you feel you’re so busy that you can’t personally manage the optimization of your business website, as well as social media accounts, consider investing in a reputable blogger outreach agency.

Not Communication Actively With Customers

The advent and progression of social media have really changed the way businesses and their customers interact. However, not many small-business owners understand this concept. While they use their business social media accounts to announce new products or broadcast upcoming sales, there’s often no real dialogue involved. There can’t be a bigger mistake than this.

If you want your business’ social media accounts to really work for you, be sure to make every post and opportunity to interact with your customers. You can solicit opinions on packaging designs, ask for new product ideas, and even encourage feedback on newly released products or services. You should realize that customers love a business that listens to what they’ve to say.


A small-business owner should be fully knowledgeable about his business, product or service, as well as detail analysis of his target market. That way, he will be able to set and plan his marketing strategies based on the uniqueness of his business offering. Otherwise, he would end up committing the above mistakes, which can cost him the entire business. If you’re a small-business owner, the issues highlighted here will be of great help if you implement them well.

About Paul

Paul is a Business graduate, Entrepreneur and Content Strategist. He is passionate about writing stuff for startups. His area of interest is payroll and accounting services. 

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