How to Find a Good AdWords Management Service
There are a variety of things one must look for when choosing a reliable, trustworthy and professional AdWords management service. Outsourcing your AdWords requires that you know these 4 key things to look for when choosing a management service. Knowing what to look for will help you insure that you're getting the best company possible and help you insure you're getting your money's worth of work.
Spilt testing is the key to decreasing click costs and the key to getting much higher ad position in Google. Many Google AdWords advertisers live and swear by split testing because of the huge impact that it has on their AdWords campaigns. However there are many services that simply do not offer split testing because of the amount of work it takes to set it up for clients. There are also services that offer split testing as an ad-on service, meaning that they charge you extra money for split testing your ads. This is completely backwards and just plain WRONG. If you are paying an AdWords management service to manage your AdWords accounts split testing should be included as a part of daily management with no additional fees. After all, it is the key to lowering your click costs and getting you higher ad placement in Google.
You had better insure your AdWords company does this. Campaign optimization is one of the very first things that a professional AdWords management service does to your campaigns. Campaign optimization consists of organizing keywords into very closely knit, relevant adgroups. Google absolutely hates it when you have all of your keywords stuffed into the same or a few adgroups. Organizing your adgroups properly takes much time and much skill but is a vital part of making your AdWords campaigns achieve perfect relevancy.
Most AdWords Management Service professionals know that relevancy is a huge part of making AdWords campaigns successful, but few AdWords management services stress the importance of relevancy to their clients... Why? It takes a whole lot of work to make campaigns have perfect relevancy. If your management service does not insure that your adgroups, your ads and your landing page have perfect relevancy then you are not getting your money's worth of AdWords management. Google really looks for relevancy and always rewards campaigns that perfect it.
You can have all the traffic in the world going to your website, but if your website can not convert that traffic into sales what's the point? The sole purpose of your website is to convert traffic into sales and leads. Sadly, it is not easy to find a service with expertise in conversion. While most AdWords management services can help increase traffic though AdWords not many of these services help their clients Optimize their websites so they actually convert visitors into sales. Regardless, you need to find a service that does both. Remember, conversion is the key to profitability.
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