Newsletter: Ideas for your design
Good design is the key to creating attractive emails. In fact, many marketers trust design with much of the success they get from their email marketing campaigns . Hence the importance of taking care of the email newsletter and its design in detail .
Have you ever stopped to think that newsletters are, to a large extent, the determinants of the success of your emailing strategies?
Due to the number of factors that come into play when conducting an email marketing campaign, it is essential to work out all the details. Both the design and the shipping process. This involves proposing different strategies on the content, image, tone or issues that head the emails. Always in order to be that message that stands out in the saturated inbox of your users.
Therefore, in order for you to get the best designs for your email newsletter, we are going to propose some ideas that you can adapt to your objectives.
8 tips to design your email newsletter
Email marketing is at the top of the most profitable direct marketing strategies. And it offers the best return on investment made. Loyalty to your users, attract potential customers or generate a greater volume of traffic to your website are some of the advantages that emailing can provide you. A whole range of possibilities that you will get if you implement good email marketing practices.Once you have thought about the strategy that you are going to carry out with your emails, it is time to design your email newsletter. And for this, there are certain key elements that you should not miss:
1. Define the purpose of your email newsletter
Not all newsletters have the same goals. In fact, each one has a different one. It will be the objective itself that marks the structure, design and sending of the email. Therefore, it is essential that you have it clearly and explicitly before starting.For example, the email newsletter you send to your users informing about discounts will not be the same as the one you launch to show your latest news. Each is intended to cause different reactions in users. So it is imperative that you work each newsletter on clear and concrete objectives.
2. Who do you send the newsletter to?
The more segmented your mailing list is and the more you adapt your messages for these segments, the more effective they will be. As you already know, personalization is key to improve results. It's as simple as offering the right content to the right person when you expect it.You just have to be sure that your recipient is interested in what you are going to tell them. Imagine that your newsletter deals with the X brand makeup offers. This newsletter is most likely to be more attractive to the female sector than to the male sector.Divide your email subscriber database into small groups so that users always receive interesting content.
3. Every design has its moment
Imagine that your business is a restaurant. A mistake would be if you did not include images of what you cook in your email newsletter. Each sector must adapt to bases that reflect the values of the business, that identify it. Another mistake, for example, would be that a yellow background was used in a newsletter from dentists, who deal just the opposite.Always work on the design based on your goals at that particular moment. And, obviously, based on your target, your target audience. It's important that you build visually striking and engaging email pieces, a task that can be complex if you don't have design experience.However, emailing platforms like MDirector are perfect for those who are not specialists in design or programming. MDirector offers, for free, a large gallery of thematic templates for your newsletters. All of them designed so that any brand can easily start their email marketing strategies.
4. Personalize the messages
Message personalization is closely linked to segmentation, but it is not the same. It is true that both aim to create closeness and empathy with the user, but it is the content that is personalized. Segmentation affects the campaign in general.Send correct welcome messages, make it seem like you have a relationship with your client that goes beyond the screen. Maintain a polite and cordial tone. And don't forget to use humor to get engagement.
5. Attractive calls to action
In a newsletter, you must bring the reader's vision to the point where you want them to take a certain action. It is recommended that your “Call to action” button be included in the body of the message, but there are many ways to make it original.That you include this element in your newsletter is essential, it is the door to your landing.
6. Structure the message
Once the objective, your target, the design and the personalization of the contents have been determined, it is time to structure the messages. Keep in mind that it is not a matter of showing everything you have in your email newsletter. Find balance and try not to overwhelm your users with endless texts or thousands of photos.In addition, it is good that you combine images with texts or videos, but everything in its proper measure. Excesses never help.
7. Provide identity to your email newsletter
One factor that is not usually taken into account is that nobody likes to feel bombarded by emails that also send machines. Obviously your newsletter should show which is your company or brand but, have you thought about signing with name and any of your emails? It will be closer to the user and will be a symbol of empathy on your part.
8. Before launching your email newsletter, check if it will work
For this, it is advisable that you use A / B tests that help you better understand which newsletters will attract the most attention from your users.With these tips you already have the theory of the design of your email newsletters. Do you feel inspired to put it into practice? If you are still not clear, we are going to show you some ingenious examples of newsletters that will help you create great projects.